On October 31, 2001, I registered MarkCofano.com. I've had a personal website for almost 25 years!..crazy huh?
Shortly thereafter, I decided a needed a logo. What to do? WHAT to do?! I had decided to use MarkCofano (no space) as what designers call "logo text." It's a pretty common thing for bigger brands to do...just pick a stylized font, and type out the name of the brand.
For the font, I chose Impact...it was one of the original fonts that was supported by default by Microsoft's Internet Explorer. Yep, back in the day, there was no Google Chrome...that wasn't invented until 2008. Impact was a bit clunky, old-timey looking, but better than Helvetica or Comic Sans... yeah, not too much to choose from.
After creating the logotext in Adobe Photoshop, I decided I needed what some refer to as a "bug." It's not the logo, it's a graphic element that supports the logo.
I decided to pay homage to one of my childhood heroes...Albert Einstein. He's the physicist who came up with the very famous formula for special relativity...
I noticed that the "E" in Einstein's formula could be used to to represent the words, "Exceptional" and "Energy." M was the first letter in my first name, "Mark." And "C" was the first letter of my last name, "Cofano."
So what about the "2"...the mathmatical way of saying something multiplied by itself.."squared?" Well that was easy...while I don't always succeed the first time, I'm know to be very tenacious. I try TWICE as hard as the next person to satisfy the people I live and work with!
The result?
Hopefully, you like it. Only one person has ever commented and they wanted to know if it was legal to use formula as a logo. LOL. The logo police have yet to appear, so hopefully, I'm OK. LOL!
I am the Founder and CEO of MaxYears. MaxYears helps you execute the (typically decades) long project of extending your life! MaxYears is your Lifetime Longevity Partner!
I am the Founder and CEO of LongLife Homes. LongLife Homes is transforming our definition of our home from a place to sleep and eat, to our most optimum health and longevity asset!
On September 20th 1955, I'm going to enter my eighth decade. 70 trips around the Sun!
How many of you are EXCITED about advancing in age? Are you thinking that you're getting closer to your end? The last seven (7) years has taught me that what we experience as aging is actually a lie! When you learn to see the truth about aging, EVERYTHING in your life is going to change in a GREAT way!
Please check back soon. I'll have some information about events that will bring my journey forward in a way that will benefit you. Join me in a celebration of aging BACKWARDS! I want to share my journey with you.
Don't make the mistakes I made in waiting to create your optimal self!
I am an excellent and experienced Coach on the subjects of Longevity and HyperChange.
If you're interested in my services as a Longevity Coach or Change Management Coach, please contact me.
The subject of Longevity in the media is white hot. Many brands are seeing great opportunity integrating conversations about longevity into internal and external messaging.
I am available to serve as a Longevity Spokesmodel for your brand. My Longevity Spokesmodel services include include:
If you're interested in my services as a spokesmodel, please contact me.
I can help leaders understand and prepare for big, and hard-to-see challenges...
HyperChange!
All around the World, with every passing day, in every society and walk of life, HyperChange is occuring. What is HyperChange exactly?
HyperChange is 100 years of Change, happening in the next 10 years!
We know that HyperChange will happen, because it already has! Most of us experienced 100 years of change, in just the past twenty years. Think about all the things that did not exist or have much use in the year 2000! Things like COVID, high-speed Internet, electric cars, mobile phones, supercomputers, robots that can walk and see, the social media revolution, artificial intelligence, drones, virtual reality, and much, much more!
While some of us can manage or even thrive with that much change, many can't handle it. People are getting more stressed every day.
There's no way to stop HyperChange. It will only increase in speed, and in its impact on humans and civilization. All we really can do is get better at seeing it, and learning not to tense up.
What Causes HyperChange?
HyperChange
Then Causes
I am a well-respected and knowledgeable speaker on the subject of Longevity and HyperChange.
If you're interested in my services as a Longevity Speaker, please contact me.
I am the Founder and CEO of LongLife Homes. LongLife Homes is transforming our definition of our home from a place to sleep and eat, to our most optimum health and longevity asset!
