Will Things Get Back to Normal?Will Things Get Back to Normal?
It's one of the biggest questions of our time...It's one of the biggest questions of our time...
As business leaders it's important to consider when things might get back to normal. More importantly, we should ask:
Is it wise for a business strategy to depend on a "Return to Normal?"
I get asked this question all the time. So I've prepared an analysis and some ideas for you to consider, depending on your opinion about this controversial question.
As you contemplate your answer, you might also want to think about whether we SHOULD want a return to normal. I'll provide my opinion at the bottom of this page.
Does Your Business Strategy Depend On a "Return to Normal?"
So now you know what I think! I favor a strategy that does NOT depend on returning to normal. I don't think it's likely and for many it's not even possible.
What is for certain, is that by abandoning the "old normal" as part of the justification for the new business strategy, a lot of blood, sweat and tears had to go into the new plan. That work is a fantastic investment not only in increasing the likelihood that your business will do well, it also makes you more nimble and that's awesome!